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Users will soon have a fresh option that enables them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the next few weeks before a full-scale rollout. This development comes amid a rise in AI content, spurred by new content generation software.

The Broader AI Trend

Recent reports that nearly a tenth of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as “AI slop”, a label for substandard, factory-style content that is frequently illogical or bizarre.

Based on user feedback that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, based on their own preferences,” stated a spokesperson.

Scale of AI Content

TikTok announced that there are currently 1.3bn videos on its network tagged as artificially created. Overall, over 100 million media items are added to the app each day, making AI-generated material a relatively small portion of its total content library.

How to Adjust Settings

Viewers will be in a position to limit or boost the volume of AI-generated videos they view by opening the “manage topic” option in the platform and picking “AI-generated content”. Further subjects that can already be adjusted under the tool cover news, clothing, beauty, and choreography.

AI Disclosure Rules

The platform’s guidelines mandate creators to tag lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the app will henceforth add an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is intended to stop users from attempting to evade the disclosure requirement.

Responsible AI Funding

TikTok is additionally introducing a $2 million educational fund for experts and institutions to develop learning resources about using AI responsibly. This program will support non-profit groups specializing in training programming and robotics.

Platform Protection

The video-sharing app has supported its content review process, following controversy over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is expected to reduce 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.

A company official stated that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content before it is viewed by humans. The company stated a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.

It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a extensive automated help is really helping us operate efficiently.”